Melody is the number 1 brand in Egypt and number 33 in the Arab world among other respected brands, as per the last Forbes Arabia Top 40 Arab brand list.
The Forbes Arabia research team started with 80 Arab brands from various industries; brands that must have been created and owned by an Arab company. With the help of an exclusive online survey of 1,200 consumers in Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, the Palestinian Territories, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, the United Arab Emirates and Yemen by U.K. market research firm YouGov, were able to gauge which brands were most admired and trusted by consumers.
The research was based on the following main criteria; Knowledge of the brand, relevance of the brand to the consumer, trust worthiness as well as brand recommendation.
Melody was rated the number 1 brand in Egypt and the number 33 brand in the whole Arab world not only because of its performance, but also because of its future growth prospects, as well as, quality, innovation and market Knowledge.
Melody is in the process of putting a monetary value on it’s brand and adding it to it’s Balance Sheet.
Melody started with its first Free to air interactive music channel; MELODY HITS
which has christened itself as the number one music channel in the Arab World
and again Melody Hits was the pioneer in interactive TV. In order to keep with the viewer demands, Melody has launched its second successful music channel; MELODY ARABIA; which after one year of its launch; has proven to be the best Arabic Music Channel World Wide; however; in order to keep its brand status, and its equity, Melody endeavored into other directions; that include radio stations, music productions, artist management as well as event organization; through which melody has managed to complete the circle of entertainment and keep its promise of perfection.
Recently in 2006, Melody has launched its latest and most viewed channel, Melody Aflam; with its famous slogan; “Watch on your own responsibility”, and
had gained spectacular success in the region, by being the most highly viewed
Movie channel in the Middle East and North Africa.
Again Melody Confirms its status as the leader in the Media and Entertainment
industry by being ranked among the top 40 brands in the Arab World, and the 1st and number one brand in Egypt. Melody operates under the leadership of it’s Founder and majority owner, Chairman and CEO, the Egyptian Entrepreneur Gamal Ashraf Marwan and Cofounder & Managing Director Eng. Khaled Eweis Melody does fight & challenge Boredom
