Backed by big names from the media and marketing industry, the Media and Marketing Show 2005 was inaugurated today (Monday, Nov 7th 2005). The Show is the first major international platform for the marketing and media sector in the Middle East region, and looks to provide a representative forum for liaisoning, exchanging best practice by confronting pertinent industry issues, and developing business networks. The exhibition, to be held from November 7-9, 2005 is a new trade exhibition at Dubai International Exhibition Centre (occupying Halls 6, 7 & 8). It is expected to attract 10,000 visitors, principally senior marketing clients from across the region, as well as media buyers, sellers and professionals.
In addition to the patronage of Dubai Media City, the show has strong support from associations such as the Middle East Public Relations Association (MEPRA), Studio City and Dubai International Media Production Zone (IMPZ) and a cast of industry leaders including Saatchi & Saatchi, AME-Info, ITP Business, Starcom Worldwide, BBC World, Gray Business Communications, ITP, DIT, and Al Jazeerah’s bouquet of channels.
David Domoney, Managing Director, THE DOMUS GROUP, organizers of the show, commented, “What is astounding is that the very first instalment of the Show has garnered tremendous broad-based industry support. We have a richly diverse mix of exhibitors from various fields and specialities, and there is an extensive range of presentations, seminars, and launches planned during the show.”
Other prominent participants in print, broadcast and online media and marketing services include The Economist, , The Media Factory, Flip Media, Hawk Publishing, Connector Publishing, DIT Publishing, Khaleej Times, Dom International, Corinthian Publishing, The Concept Group, Orient Planet PR & Marketing Communications, Zawya, Infinity TV, Al Aqariya TV, Canon Middle East, Gulf Air, Aston Martin, Al Fajer Information, Jacobsons Direct Marketing, Jashanmal, Group Plus, Buzinessware, and Biz Events.
The show, which can be visited on www.dubaimediashow.com, is set to secure its position as the premier meeting point for marketing executives on the client-side to meet top industry
“Regional media and marketing sectors are maturing rapidly, and the Media and Marketing Show is happening at the right time when key players are looking to raise their game and increase awareness of their offerings. The rapid development of Dubai as media hub for the Middle East region, due in large part around Dubai Media City's efforts to establish itself as a media hub and central facilitator, has allowed us to assemble a world class, truly representative platform for business facilitation and the interchange of new ideas in the media and marketing spheres” added Domoney
Alongside the exhibition, the 6th Gulf Marketing Forum adds an additional dimension to the mix, with some of the best brains in the business addressing the hottest issues of the day, from press freedom, to people metering and audits, and traditional versus new media. The Forum is being held in Hall 8 from November 8 -9.
Abdullah Abulhoul, Director and Partner, THE DOMUS GROUP, said, “The Media and Marketing Show is a pioneering show, bringing media and marketing players to a platform for the first time in Dubai's history with the specific purpose of raising their profile, and gaining behind-the-scenes perspectives into marketing and media activities while deriving business gains. The Show will provide a boost for the media and marketing industries, and place them in good position to take advantage of the global boom in media spending. The Show will be an excellent chance for concerns to assimilate global best practices from one another.”
The participants at the Media & Marketing Show cover most sectors of the marketing and media sectors including advertising agencies, branding consultants, business magazine publishers, call centres, circulation auditors, consumer magazines, contract publishers, CRM specialists, daily newspapers, designers, directory publishers, display systems, equipment vendors, exhibition contractors and designers, exhibition organisers, exhibition and conference venues, events managers, loyalty programmes, in-flight publishers, media buying units, media representatives, on-line portals, outdoor media, printers, public relations, radio, sports marketers, specialists in sponsorship, special events organisers, television channels, transport advertising and website designers.
