The Dubai audience, ever in search of an evening of entertainment and laughter, is in for a treat as MasterCard International presents the “The Night of the AdEaters” for four nights, from 4th – 7th September. The festival show, which will screen over 500 of the world’s finest creative commercials, is a popular fixture in Dubai’s expanding entertainment calendar.
The screenings will take place each night, at the Souk Madinat Theatre, Jumeirah. Doors open at 7.00pm and the show starts at 8.00pm. Tickets can be purchased from the Madinat Theatre Box Office (+971 4 366 6546), online at www.boxofficeme.com and at selected Virgin Megastores.
Created in 1981 by Jean-Marie Boursicot, “The Night of the AdEaters” is a worldwide institution being held in more than 160 cities and 47 countries every year. Boursicot’s Cinematheque is the only structure in the world dedicated to preserving advertising films and today holds over 460,000 spots on film or video. These works represent the production of 65 countries and cover a period from 1898 to date.
Karen Hargreaves, director, Marketing, MasterCard International, Middle East and North Africa said, “We are thrilled to bring this celebrated event to Dubai. This unique festival will offer Dubai’s multi-cultural audience an opportunity to appreciate the art and creativity that advertising brings to the cinema world. Laughter will be an integral part of the evening and attendees will also be able to experience ‘Priceless’ moments with family and friends.
MasterCard’s own award-winning Priceless® advertising campaign is seen in 105 countries and in 48 languages and we are proud to have made such a significant contribution to the advertising industry worldwide.”
About MasterCard Incorporated
MasterCard Incorporated is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard, through its principal operating subsidiary, MasterCard International Incorporated, manages a family of well-known, widely accepted payment card brands including MasterCard®, Maestro® and Cirrus® and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless® advertising campaign is now seen in 105 countries and in 48 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com or refer to the filings of MasterCard Incorporated with the U.S. Securities and Exchange Commission.
About Souk Madinat Theatre, Jumeriah
Madinat Theatre Box Office is open between 10.00 and 20.00 seven days a week – for further information please call 04 366 6546 or 04 366 6550.
