Blending the latest technologies and offering unprecedented flexibility to consumers seeking the convenience of playing both Blu-ray Disc and HD DVD high-definition content, global and regional digital leader LG Electronics has launched the groundbreaking “Super Multi Blue” Player at the 2007 International Consumer Electronics Show (CES) currently taking place in Las Vegas.
To be launched during the first quarter of 2007, this advanced dual-format high-definition disc player, LG model BH100, will be the first player on the market with the capability to play both next-generation disc formats, addressing the challenge of the current format war. The new player is ideally suited to LG’s expanded lineup of Full HD 1080p plasma and LCD HDTVs, delivering best video possible in the highest display resolution format.
“We’ve developed the Super Multi Blue Player to end the confusion caused by the current competition between Blu-ray Disc and HD DVD. Customers are no longer forced to choose between the two formats,” said K. W. Kim, President, LG Electronics – Middle East and Africa.
“As Full HD TV is already gaining ground, we are hoping that the Super Multi Blue Player will play the trigger role in expanding and advancing both Full HD TV and high-definition DVD market volume together,” he added.
LG Electronics also offers flexibility to consumers in the next generation in optical disc drives for personal computers. The GGW-H10N, also available in the first quarter of 2007, is compatible with both Blu-ray Disc and HD-DVD formats.
The Super Multi Blue 50GB drive is compatible with Blu-ray Disc, DVD, CD read/write and HD-DVD-ROM (read), offering the most universal unit available.
“We know our customers want high definition content for their HDTVs. We also know a format war keeps people on the sidelines,” Kim added. “With this new dual-format player, LG is offering a viable solution to this dispute. This is the kind of customer-focused approach that Best Buy looks to bring to our customers.”
Warner Home Video President Ron Sanders added, “We enthusiastically welcome LG’s introduction of the Super Multi Blue high-definition disc player. This is a great first step towards resolving consumer confusion and uncertainty due to the two high-definition formats. The Super Multi Blue Player will allow studios to better meet consumers’ growing demand for high-definition content in both the Blu-ray Disc and HD DVD formats.”
“By providing a high-definition player that supports both Blu-ray Disc and HD DVD discs, LG is delivering a product that puts the customer first,” said Randy Wick, senior vice president and general merchandise manager of consumer electronics at the US-based Circuit City Stores, Inc. “We applaud the LG customer-friendly approach, as it will serve to alleviate customers’ confusion about the two formats.”
Kim added that the consumers’ love affair with HDTV would now be even stronger thanks to LG’s marriage of Blu-ray Disc and HD-DVD. “What’s more, our player up-converts standard DVDs to 1080i resolution, providing compatibility with consumers’ existing movie libraries while improving the picture quality of those discs too.”
In addition to offering Full HD 1080p picture quality from high-definition discs, the player incorporates interactive functions based on BD-Java, which allows advanced menus and functions to be displayed over the video of Blu-ray discs. And, while the same level of advanced menu interactivity is not available while playing HD DVD discs, the powerful combination of Blu-ray Disc and HD DVD audio/video playback technologies is like no other on the market.
The unit supports various audio-video formats, including MPEG-2, VC-1, H.264 video, MPEG1/2 audio, Dolby Digital, Dolby Digital+, DTS and DTS-HD audio, and includes multiple inputs/outputs such as HDMI out, component / composite video outputs, and optical / coaxial / discrete 5.1 channel audio outputs, among others.
The strikingly designed unit incorporates elegant and easy-to-use backlit touch sensor buttons along with an ergonomic remote control that delivers an effortless command of the next-generation home entertainment experience.
About LG Electronics
LG Electronics, Inc. is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system.
LG Electronics Digital Media Company provides digitally integrated products such as Audio Video systems, Car Infotainment, Optical storage products, Notebook PCs, PDA and focusing on next-generation businesses.
For more information, please visit www.lge.com
