LG Electronics (LGE), a global leader in premium consumer electronics and digital appliances, celebrates yet another significant achievement. According to an international study conducted by Japanese market research company Fuji-Keizai Co., Ltd. LGE was recently recognized as the world’s leading manufacturer of air conditioning devices for the year 2006. This recognition has been granted to LGE for the last seven consecutive years, thus proving once again LGE’s pioneering position in the air conditioning and temperature control field.
According to the research, 63 million air conditioning units were sold around the world during the year 2006, out of which LGE was responsible for selling 12.3 million units, to make up 19.5% of the worlds’ total sales.
Commenting on this great achievement, Mr. Kevin Cha General Manager of the LGE Amman Branch said, “I am very proud of what we had achieved so far in the air conditioning field. This achievement is the result of our commitment to achieving ongoing innovation in all fields be it research and development, sales, or marketing.
This commitment has helped us maintain our number one position in terms of global sales for seven consecutive years. It is through our development of cutting-edge technologies, and the commitment of our experienced and dedicated team members that allow us to maintain our pioneering position; one that we have successfully and continuously endeavored to maintain both locally and globally”.
Elaborating further on the high demand for LGE’s central air conditioning units in Jordan, Mr. Kevin Cha added, “A great deal of such sales volumes we are also achieving in Jordan, and this in fact is attributed to the fruitful partnerships we form with our agents the Middle East Complex (MEC), Al Asalah Electromechanics Company, and others. On this occasion I would sincerely and on behalf of the entire LGE team like to thank our partners for their continuous efforts. Their efficient after-sales service and their commitment to ensuring the prompt availability of parts, all contribute to LGE products’ delivering higher levels of satisfaction”.
Mr. Cha also stated that LGE plans to expand its overseas production rate to reach 60%. The expansion plan is to be attained by increasing air conditioning units’ production target to 16 million. This constitutes a growth of 5% to last year’s 14.80 million air conditioning units that were manufactured by LGE.
Mr. Farouq stated that LGE’s local success is in fact attributed to its efficient use of overseas production bases, and its ability to implement marketing strategies specific to each region’s needs “We at MEC pride ourselves on our ability to provide class-leading technologies that are being developed everyday at LGE. LGE’s air conditions boast quiet operation, high efficiency, and environment friendliness, and it is these attributes that make them stand out among the competitors.”
It is important to note that LGE introduced its 2007 line-up of air conditioning units at the Seoul Millennium Hilton Hotel on January 16, 2007. During the event, the company introduced 103 new air conditioning models all designated to be available in world markets during the same year. These revolutionary products are now available in most markets across the world, and will be available in the Middle East Markets and Jordan before the end of the first half of 2007.
About LG Electronics, Inc
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com
About LG Electronics Digital Appliance Company
LG Electronics Digital Appliance Company (DAC) is a technology leader and pioneer in home appliance convergence. LG DAC provides a total package of digital products for the home, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners. LG is driving innovation in home appliance technology through products such as the world's first interactive refrigerator and the steam washing machine. LG DAC is building new growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances.
