A growing number of cheap hotel rooms and package deals are making Dubai a more affordable destination than ever, and the tourist industry is having to adjust to a new type of traveller.
Bob Farrow, General Manager of Hertz UAE says that car rental firms need to respond to the requirements of budget holiday makers visiting Dubai for the first time by making significant changes to their fleets.
‘We are seeing an increased demand for smaller rental cars’, he said. ‘Five years ago Dubai was perceived in the international holiday market as a playground for the rich and famous.
‘The people it attracted back then would tend to opt for five star hotels, gourmet restaurants, and would opt for top of the range four wheel drives to get around..
‘We still do have many visitors looking for a luxury break, only now Dubai is much more accessible to those with smaller budgets as well. Car rental firms need to respond to this change in the market by offering greater choice of smaller, cheaper cars.’
In recent months Hertz UAE has added several new models to its fleet including economical smaller cars such as the Peugeot 206 and the Toyota Corolla.
Hertz is the world’s number one car rental company and operates from approximately 7,400 locations in more than 150 countries. In the Middle East, Hertz is represented by franchise operations in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the UAE and Yemen and by general sales agents in Saudi and Bahrain. Hertz UAE is owned by the Al Futtaim group.
