Hertz UAE has scooped its second major accolade in as many months after being awarded Superbrand status at a glittering award ceremony held in Dubai.
The car rental company received the honour at the event organised by Superbrands Middle East to recognise the UAE’s strongest brands. The Superbrands awards are held in many countries around the world and dubbed globally as the ‘Oscars of Branding’.
Hertz UAE, part of the Al-Futtaim group, was one of just 78 companies to receive the accolade out of the thousands of brands which exist in the UAE. Superbrand status is only awarded to companies which meet strict criteria set by an independent Superbrands Council and is an endorsement of the intrinsic strength of an organisation and its brand value. The Superbrands organisation has achieved international acclaim over the years as an independent authority and arbiter of branding excellence.
Bob Farrow, Hertz UAE general manager, was a keynote speaker at the Superbrands Middle East event, which took place at the Sphinx in Wafi City and was attended by the UAE’s most prominent senior business, marketing and branding executives.
“It is a great honour to receive Superbrand status,” said Farrow. “The Hertz name has become a byword for excellence around the world in the vehicle leasing and rental sector and we are delighted that our efforts to uphold this reputation here in the UAE have been recognised. It is a reflection of the commitment of our staff to making sure that Hertz is the number one choice for both business and leisure travellers in the region.”
In May Hertz UAE scooped the award for the Best Car Rental Company – International Brand for the third year running at the MENA (Middle East and North Africa) Travel Awards.
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Hertz UAE is the fastest growing car rental and leasing company in the market and in 2005 recorded a staggering 45 per cent revenue growth compared with the previous year, while its fleet increased by 30 per cent. It operates from 13 locations across the UAE, including Dubai, Sharjah, Abu Dhabi, Fujairah and Ras Al Khaimah.
Caption: Bob Farrow, Hertz UAE general manager, addresses the UAE’s top business and
marketing executives at the Superbrands Middle East event in Dubai.
Hertz is the world’s number one car rental company and operates from approximately 7,400 locations in more than 150 countries. In the Middle East, Hertz is represented by franchise operations in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the UAE and Yemen and by general sales agents in Saudi and Bahrain. Hertz UAE is part of the Al Futtaim Group.
