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GULF AIR UNVEILS EXCITING NEW RANGE OF DUTY FREE PRODUCTS ONBOARD

Published June 29th, 2006 - 11:08 GMT
Al Bawaba
Al Bawaba

Gulf Air's popular “priceless” duty free shopping onboard has come up with a whole new range of products offering passengers more choices at competitive prices.

As many as 40 new products from some of the world's leading fashion houses such as, Chanel, Christian Dior, Burberry, Prada, YSL, Givenchy and Calvin Klein are being offered from 1 July 2006.

Some of the products are exclusive to Gulf Air, which means Gulf Air passengers are preferred guests. For instance, Gulf Air will launch the newest fragrance, "Pure" from Dunhill onboard for the first time.

"Gulf Air focuses on every aspect of the passenger travel in order to make the travel experience more interesting and exciting," says Gulf Air Head of In flight and Cabin Crew Services Michael Kent.

"We regularly review our duty free products on offer so that passengers get innovative, fresh and high quality products at competitive prices. Our continued successful partnership with Arime, our duty free concessionaire, ensures this."

To make the onboard shopping experience more attractive, Gulf Air has also introduced a raffle where passengers, who spend more than US$100, stand a chance to win a Christian Dior ladies timepiece worth over US$900.

The new edition of Gulf Air Inflight duty free magazine "Priceless Duty Free" features the whole new range of products which include "Pure" from Dunhill, the latest in fashion accessories from Kenneth Cole, Tommy Hilfiger, Zeades and Paris Bijoux.

Not just perfumes and fashion accessories; Gulf Air passengers will have a choice of other products as well. A trendy computer kit -the latest innovation from Tumi,  PowerTraveller, a new compact travel speakers for both business and pleasure use or  the “noise reduction mini stereo headphones” from the world famous Sennheiser and many more are on offer.

To make the onboard shopping experience even better and more convenient, Gulf Air has introduced a hand-held terminal to complete the sale transaction faster.

About Gulf Air
Founded in 1950, Gulf Air, owned by the Kingdom of Bahrain and the Sultanate of Oman, is the only truly Pan Gulf carrier in the Middle East region.

The regional, geographic and cultural values that the airline has embraced over more than half a century are still central to defining its brand and service ethos.

Today the airline’s network stretches from Europe to Asia and covers 50 cities in 30 countries. The fleet comprises 34 aircraft and has the distinct advantage of possessing the strongest network across the Middle East.

A platform for sustained commercial operation has been established over the past three years as part of a multi-phased turnaround programme. It has also provided a framework for a succession of innovative products and services including the unique Sky Chefs and Sky Nannies that form part of Gulf Air’s ’smart airline, successful business’ vision.

International recognition has been achieved as a result of the turnaround programme leading to numerous awards for the airline’s innovative and high quality products and services: These include:
• Best Onboard Catering in First and Business Class (Skytrax World Airline Catering Awards 2005)
• Best designed in-flight magazine (American Creativity Awards,2005)
• Middle East Leading First Class Airline (World Travel Awards 2005)
• World’s Leading Airport Lounge (World Travel Awards 2005)
• Middle East & North African Platinum Best Airline (MENA Travel Awards 2004
• Most Improved Airline (Skytrax Awards 2004)
• Middle East First Class Airline (Arabian Business Awards)
• Best new product launch for in-flight services (PAX international Readership Awards)
• Best First Class Onboard Food (Skytrax Food Category 2004)
• Best Business Class Check-in (Skytrax Check-in Category 2004)
• Middle East region’s best airport restaurant for its restaurant in Bahrain International Airport lounge (PAX International Readership Awards 2005)
Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2007

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