Kraft, the market leader in the food and beverage industry, has appointed international PR professionals, GolinHarris, as its agency of record to represent the company in the region. With offices across the Middle East as well as the United States, Europe and Asia, GolinHarris has been given the brief to develop the company’s public relations strategy within the region.
“We are excited at the prospect of working with such a world-renowned company, and will continue to offer the highest level of service and strategic communications expertise. Kraft is a valuable client and we are excited to develop their business in the region”, comments by Ziad Hasbani, Managing Director for GolinHarris in Dubai.
Kraft, founded in 1903, is the second largest branded Food and Beverages Company in the world and has been marketing its products in the Middle East since the 1930’s. Concentrating on five product sectors: snacks, beverages, cheese and dairy, grocery and convenience meals, their brands include Kraft Cheese, Jacob and Maxwell House coffees, Nabisco cookies and crackers and Philadelphia.
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“GolinHarris has shown creative capabilities and an in depth understanding of our brand culture and consumers. As a valued partner we are looking forward to a successful relationship with such a hard-hitting PR consultancy”, commented Patrick Satamian, GCC Managing Director for Kraft Middle East.
GolinHarris celebrates 50 years of operation this year and has experienced strong Middle East growth since launching its regional office in Dubai three years ago. As part of the Interpublic Group of Companies (NYSE:IPG), GolinHarris’ reach extends to more than 4,000 multinational, regional and local clients in 130 countries around the world.
About Kraft:
Kraft Foods is the second largest branded food and beverage company worldwide. Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Tang, Maxwell House coffee, Oreo cookies, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 150 countries.
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Golin Harris strengthens relationship with Kraft Pg 3
About Golin Harris:
Founded in 1956, GolinHarris is one of the world's leading public relations firms with offices in North America, Europe, Asia and now the Middle East. As part of the Interpublic Group of Companies (NYSE:IPG), one of the world’s leading marketing communications groups, GolinHarris reach extends to more than 4,000 multinational, regional and local clients in 130 countries around the world.
In the Middle East, GolinHarris is headed by Gregory Tikanhoff, Regional MD, and Ziad Hasbani, MD, who head up a team of highly experienced and multicultural public relations professionals with an expertise in a wide range of industries.
