FINE, the market leaders in the Middle East hygienic paper industry, has won the prestigious Supermmbrands award for the second consecutive year. The announcement was made at a ‘Growing Together’ event organized by FINE yesturday (Monday, June 6, 2005), to reaffirm its commitment to a growth strategy that will benefit the company as well as its retail clients.
Commenting on the award, Peter Janho, General Manager, FINE Hygienic Paper FZE, said, "It is our commitment to provide our customers with hygienic paper products of the highest quality that has made FINE the leading player in the Middle East tissues market. The Superbrands award is recognition for our tradition of excellence."
The Superbrands council in the UAE is an offshoot of the world-famous Superbrands organization, and the UAE Council comprises senior executives from top companies within the country.
The 'Growing Together' event marked FINE's first major get together with retail client’s from across UAE. "FINE realizes that reaching out to its customers would help enhance mutual understanding, build trust and strengthen partnerships. It’s due to the trust our valued clients have reposed in us that FINE has been able to establish itself as the market leader in the regional hygienic paper industry. The event provided us an opportunity to thank our clients for their firm support to FINE over the years," he said.
The event also showcased the latest FMCG hygienic paper products on offer from FINE’s stable, including the premium FINE Touch range of SteriPro Tissues, Kitchen and Toilet Rolls. “Every tissue is made safe by SteriPro - a unique sterilization process that eliminates germs from tissues before packing,” Janho commented on FINE’s hygiene strategy.
As a part of FINE’s drive to maintain leadership in the hygienic paper industry and provide quality tissues across the region, the Al-Sindian Paper Mill Company was set up in Egypt. Operational since March, Al Sindian is the largest tissue paper production mill in the region and takes FINE’s total tissue paper production capacity to 100,000 tons per annum.
