Dubai has produced a multilingual brochure to target the travel trade and consumers in Russia and the Baltic States.
The brochure, which was produced by Dubai's Department of Tourism and Commerce Marketing (DTCM), was launched at the recently concluded tourism road shows in Moscow and St. Petersburg, according to a press release.
The director general of the DTCM, Khalid bin Sulayem, said that the four-language (Russian, Estonian, Latvian and Lithuanian) brochure would "appeal to target audience"in Russia and the Baltic States.
The increasing demand for information on Dubai's attractions as a tourist destination throughout Russia and the Baltic States led officials in the DTCM work on this brochure, said bin Sulayem.
The brochure underlines Dubai's attractions as a destination with special emphasis on quality, comfort and hospitality, and is "both attractive and practical as an information source even as it is economical to produce and distribute."
In an official statement, DCTM said the brochure provided information about Dubai's leisure facilities for the Russian and Baltic markets, complete with up-to-date information and a selection of new photos.
The brochure features a city map and information on a wide range of the emirate's attractions, culture, lifestyle and entry formalities - Albawaba.com
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