Dubai Eye 103.8, the English news, talk and sports station which is part of Dubai Radio Network, has signed as the official radio broadcaster for Dubai 2005, the ninth international aerospace exhibition, taking the world’s fastest growing air show to Dubai audiences across its 103.8 frequency. Dubai Eye will broadcast from Dubai 2005, being held at the Airport Expo Dubai from November 20 – 24.
“This agreement provides excellent synergy between one of the most compelling industry events in Dubai and its most business-savvy radio station,” said Alison Weller, Project Manager, Fairs & Exhibitions, the organiser of the Dubai air show.
“It’s a tremendous opportunity for Dubai-based businesses to hear first hand about the Dubai air show and what it means for the region and the emirate in particular. As this is a trade-only event and primarily a forum to do business, radio coverage will bring Dubai 2005 close to the many people across the emirate who are unable to attend the show.”
To be called Dubai Airshow Radio, the programme will broadcast throughout the show’s opening hours and will focus on interviews and interesting on-air discussions about the present and future of one of the Middle East’s fastest growing industries.
For the show’s exhibitors and visitors, branded pocket radios will be made available to help them stay tuned.
“The variety of exhibitors and usually high number of announcements at the Dubai air show gives Dubai Eye ample opportunity to give our listeners interesting news on the local, regional and international aviation and aerospace developments as it happens,” said Matthew Pullen, Group Sales Manager, DRN.
“The versatility, immediacy and reach of radio as an information channel make it a very attractive sponsorship vehicle and our team has put together attractive packages targeting Dubai 2005 exhibitors.”
Dubai 2005 is being organised by F&E in conjunction with the Department of Civil Aviation, Government of Dubai and in co-operation with the UAE Armed Forces.
