ISH Kitchen and Bathroom 2006 has been voted a huge success by exhibitors and visitors alike. The total number of qualified trade visits was independently verified as 3375 over the course of the three days, with most exhibitors expressing strong satisfaction with the quality and range of buyers that were attracted to the show from across the Middle East region.
The independent surveys undertaken on site also revealed that 88% of exhibitors were satisfied with the quality of visitors that walked through the doors, reflecting the increased activity that the organisers Messe Frankfurt had undertaken to bring in key buyers from across the Middle East and wider regions.
Exhibition Manager Jane Gregson-Walters said, “Having made a deliberate decision to steer ISH Kitchen and Bath to be a design-led exhibition, I’m really pleased with the success of the show in 2006. 81% of our visitors came across a new product or service, which they felt could be of interest to them, showing that ISH delivers new products and services for the region. This sort of feedback can only strengthen the exhibition in going forward.”
Kitchens & Beyond, sole distributors within the UAE of Poggenpohl., exhibited one of their latest ranges, the Plus Modo designed by Spanish designer Jorge Pensi. Saber Rabi, Managing Director said, “the show has been really successful for us so far. Before the event we had about 2 or 3 clients contemplating over orders, after visiting the show yesterday these orders have all been finalised. Through exhibiting at ISH Kitchen & Bathroom, we have also made some interesting international clients, whereas not exhibiting these would not have been made.”
ISH Kitchen and Bathroom will run between May 13 and 15 in 2007. See ishdubai.com for regular updates.
Company profile:
The Messe Frankfurt Dubai team has over 20 year’s experience of organising international trade fairs throughout the world. Their successful portfolio of events that they organise in Dubai include Intersec 2005, Materials Handling, Hardware & Tools, Garden, Landscaping & Outdoor Living, ISH – Kitchen + Bathroom Gulf, Lightstyle – Gulf Lighting, Beautyworld Gulf, Houseware & Hometech, and the Middle East Toy Fair. Messe Frankfurt Dubai is a subsidiary of Messe Frankfurt; the worlds second largest trade fair organiser conducting over 100 events worldwide with 15 subsidiaries across Europe, Asia, America, Africa and the Middle East. They own the fairground in Frankfurt where they own and operate many of the world’s largest and most successful trade fairs such as ISH and Light+Building.
