DTK Computer Middle East, part of DTK worldwide network of branch offices, a leading brand of personal computers, notebooks and servers, has appointed Orient Planet PR and Marketing Communications as its official marketing consultants in the Middle East. Orient Planet is one of the fastest-growing marketing consultancies in the Arab world, with a broad portfolio of blue-chip clients representing the entire business spectrum, a significant number of them leading IT companies.
The move will enable DTK Computer to consolidate its position in the Middle East market by leveraging Orient Planet’s extensive regional presence and its proven track record in making a positive difference to the corporate reputation and brand equity of companies.
DTK is prominently renowned in developing and marketing cutting-edge technology products for various business and personal computing environments, DTK Computer’s award-winning product line includes business and home desktops, workstations, all-in-one PCs, servers, notebooks and e-solutions.
“The Middle East IT sector is growing at an exponential rate, with industry forecasts showing that the growth will be even more pronounced in the coming years. DTK Computer realised that to fully tap this high-potential market, it is essential to evolve a strategic approach that effectively communicates the distinct advantages of its products. For this, we require the services of a dynamic marketing communications agency with a strong background in developing communication strategies and delivering tangible business benefits to clients. Orient Planet, with its proven track record and extensive market reach in the region, proved the ideal choice for us. We are sure Orient Planet will help us consolidate our regional presence and boost our growth strategies,” said Nimer Al Attal, Managing Director, DTK Computer Middle East.
“Strategic market positioning and strong brand equity have become crucial elements for success in today’s business environment, more so in the highly competitive IT sector,” said Nidal Abou Zaki, Managing Director, Orient Planet PR and Marketing Communications. “Orient Planet has made a name for itself by providing innovative, end-to-end marketing and communication solutions designed to meet specific business requirements. Identifying the core requirements of clients and formulating effective communication strategies have been our core strengths.”
“With our expertise in providing pioneering marketing communication solutions, complemented by a regional network covering the entire Arab world, Orient Planet is uniquely positioned to serve the marketing and communication requirements of DTK Computer. We are committed to provide DTK Computer with clear-sighted strategies that help them enhance their corporate reputation and boost business growth,” Abou Zaki added.
Orient Planet had recently expanded its operations in the Middle East by opening a regional office in Beirut to directly serve the communication needs of the Levant region. Orient Planet’s client list comprises such leading names as Panasonic, Adobe, Shell, Bosch, Info2cell, Empost, Nakheel, Dubai eGovernment, Ducab and the Jebel Ali Free Zone.
DTK Computer FZE established operations in the Jebel Ali Free Zone in 1996. The company distributes its line of products through a network of sales and service partners and value added resellers in the MENA region, GCC, Lebanon, Syria, Jordan, Egypt, East & North Africa, Cyprus, and the Indian subcontinent.
