DTK Computer Middle East, one of the region’s leading brands of personal computers today announced its strategy to further proliferate IT entrenchment in the region by emphasizing affordable mobility. The move comes as DTK looks to aid regional progress by encouraging the use of enabling information technology for increasing productivity.
Nimer Al Attal, Managing Director, DTK Computers Middle East said, “DTK is committed to furthering the region’s aim of reinventing itself as a flexible IT epicenter. DTK is aligning its strategy to complement this goal and we are studying ways to introduce IT enablers at grass roots level. This includes launching new ranges of mobility devices such as laptops. Our goal is to closely align our offerings with the diverse spectrum of consumer needs in the region, leading to a better fit between requirements and results.”
In pursuit of its goal, DTK has recently launched the FliNote series of laptops for the mobile workforce that is characterized by robust design and is equipped with latest technological features for added consumer value. The series has been designed for the highly mobile users such as management executives and IT professionals and boasts easy-to-use functionality that allows users to connect online anytime. In addition, DTK is also catering to the industrial market by marketing the specially customized Frontline series of rugged laptops for harsh environments such as oil rigs, assembly plants, shipping docks and the police and mobile workforce as a whole.
“We are also working on ways to introduce new users to IT in order for them to get maximum leverage out of our products. DTK wishes to contribute towards the IT infrastructure entrenchment that is occurring as the region diversifies into a knowledge-driven economy,” he added.
In its tenth year of successful operations in the region, DTK Computer Middle East is part of DTK Computer’s worldwide networks of distributed offices. The company ranks among the Middle East’s top five brands, and enjoys a market share of four percent in the branded PC segment, bolstered by sales of 20 percent year on year. While consolidating its presence in the region’s core markets including the GCC states, Levant and East Africa, the company is expanding in selective high-growth markets such as Africa, the CIS and Indian subcontinent.
DTK, a leading global brand, is a registered trademark of DTK Computer, Inc USA. Founded in 1981 on the principles of commitment to quality, reliability and product innovation, DTK has been dedicated to design, develop, manufacture, and market microcomputer products with cutting-edge technologies. The consistency of DTK’s market orientation has allowed the company to become one of the leading system manufacturers in the industry. DTK Computer is one of the leading manufacturers of desktops, notebooks, feature rich NT workstation, and state of the art NT servers. All of DTK systems can be custom configured with a wide selection of quality, high-performing components and peripherals to build the ideal systems that deliver reliability and price/performance for the business computing environment or the home office.
DTK Computer FZE, a branch office of DTK Computer, is a leading IT company in the region, distributes its line of products through a network of carefully selected, high quality sales and service partners and value added resellers in the MENA region, GCC, Lebanon, Syria, Jordan, Egypt, East & North Africa, Cyprus, and the Indian subcontinent. DTK Computer FZE established its operation in the Jebel Ali Free Zone, UAE in August 1996. Just after a year, DTK moved to its current facility, expanding its space to 7000 Sq. feet to meet its growth objectives. Today, DTK Middle East has an expanded 12,000 sq. feet of space.
