DED to organize Disney Magic World at Mercato mall for DSS 2005
The Mercato Mall in Dubai will come alive with Disney Magic on Thursday July 14, 2005 as part of the Department of Economic Development's (DED) offering for Dubai Summer Surprises 2005.
Announcing the launch of Disney Magic World programme, officials at the DED confirmed that the programme would include two weeks of fun and excitement with Disney characters, movies and other entertainment activities for children.
"Disney has always been a great favourite with children of all ages and cultures as it represents a world of fairy tales, magic and fun where animal and cartoon characters come alive and interact with people," said Mohammed Hilal Al Muroushedi, Head of Dubai Shopping Malls Activities committee at DED. "The Disney Magic World, which is the highlight of DSS 2005, has already attracted much interest from children. We have lined up a series of activities that will enable young ones to enjoy themselves thoroughly," he added.
Visitors to Mercato Mall will have the chance every afternoon, to interact and take photos with seven Disney characters, who have been specially flown in from Disney land.
In addition, Mercato mall will be screening a series of Disney films over the two-week period, with three shows being screened everyday at minimal rates.
A four lane 18-metre monster car track has been set up in a 4 x 2 metre area where children can test their speed at auto racing against their friends. Highest scores reached will be noted every two hours and the winners will be invited to take part in a final competition, which will enable them to win mega prizes.
The Disney Magic World will also include an art and craft zone, a balloon zone, talent centre and sweet house. Activities include jumping high to procure gifts attached to floating balloons at the party centre, health checks for children and other fun filled activities like face painting and art competitions.
About Department of Economic Development (DED):
The Department of Economic Development (DED) was established in March 1992, with the objective to organise, regulate and boost trade and industry within the Emirate of Dubai. The DED has moulded its mission of building a futuristic establishment, in accordance with the vision of the Government of Dubai and in the light of globalisation and the requirements of a digital economy. One of its key functions is to encourage local and foreign investments in commercial and industrial projects, and create the appropriate environment for investors.
The DED’s other functions comprise a wide range of regulatory activities including the preparation and maintenance of a commercial register and the supervision of all organisations. The DED is responsible for regulating the affairs of commercial agents and brokers and commercial advertising offices, in addition to overseeing and controlling the insurance industry in the Emirate. Examining the participation of the government in the private sector and representing the government in companies where it has a stake, also comes under the purview of the DED.
