Concept Media, provider of outdoor advertising solutions, in association with Germany-based ‘No Problaim’, today announced the launch of AIRFRAMES®, an instant inflatable outdoor advertising medium that can be installed instantly and at almost any location.
Traditional means of advertising are out. Advertisers are looking at radical forms for advertising to stay ahead of the competition. With the introduction of AIFRAMES®, outdoor advertising now has a new high focus medium which offers advertisers an alternative to the conventional. AIRFRAMES® is an inflatable PVC framework with an integrated mega print.
Aldrin Fernandes, CEO, Concept Group said, “AIRFRAMES® is a high-performance advertising medium that provides optimum exposure and is instantly ready for outdoor use at exhibitions, concerts, road shows or even at access roads to events. AIRFRAMES® offers clients an innovative and cost-effective canvas to promote their brands.”
The AIRFRAMES® is supported by an energy-saving fan, which backs up the high pressure inside thus keeping the frame totally inflated, while this helps the frame stand steady. A system of ropes tied to the two top corners and secured with weights helps keep the frame upright. The AIRFRAMES® is an advertising medium that can be installed anywhere independent of facades, trestles or other supporting construction.
The AIRFRAMES® is presently available in two sizes of 80 sq.m. and 28 sq.m. The first AIRFRAMES® is installed at Karama Post Office promoting Postcard Millionaire – the hugely popular campaign from Emirates Post. Concept Media will soon introduce AIRFRAMES® in three larger sizes of 120, 200 and 300 sq.m.
“There is tremendous potential in this market and we are certain that AIRFRAMES® will add a new dimension to the outdoor advertising medium in the Middle East. Concept Media will undertake everything from professional planning, required approval procedure, regular inspection and maintenance,” said Mr. Fernandes.
The Concept Group is the exclusive distributor for AIRFRAMES® in the Middle East. Concept Media, a leading media house offering outdoor advertising and publishing solutions, will offer AIRFRAMES®; they will also be available for hire and purchase through Concept Events, which is also part of the Concept Group.
Concept Media is a leading media provider of outdoor advertising and publishing solutions. They are the exclusive media concessionaires of Dubai Municipality buses and have also introduced other innovative medium for outdoor advertising in the UAE including, Spectaculars, Projections, Air Frames, Wallscapes and many others.
Concept Media represents Singapore-based Asian Oil & Gas and US-based Offshore Engineer in the Middle East and their other leading publications include Invest and Live in Dubai, Challenge, and RetailME, the first B2B retail journal for this region in collaboration with the UK’s second largest publishing house EMAP plc.
