Business Software Alliance (BSA), the international association established by the software industry to promote a safe and legal digital world, will actively seek to raise awareness about the importance of protecting Intellectual Property Rights during Gitex Shopper 2006, by hosting a number of activities at their stand at the event.
BSA's presence at Gitex Shopper 2006, the largest exhibition for IT solutions trading in the Middle East and the retail arm of Gitex Dubai 2006, is aimed at highlighting the benefits of using original software and the influence it has on increasing productivity.
"Gitex Dubai assembles the world's biggest IT players and attracts trade visitors from across the globe. This makes it the ideal platform for us to highlight the importance of curbing the menace of piracy, which adversely affects not only software developers, but also national economies and local employment prospects," said Jawad Al Redha, Co-Chairman, BSA.
BSA will distribute brochures and software management guides during Gitex Shopper 2006, in order to raise awareness and educate the public about Intellectual Property Rights (IPR) and the UAE copyright laws, as well as about the measures being taken by the UAE Government to protect IPR laws.
The BSA brochures and booklets will also highlight the detrimental effects of software piracy on the global economic system and on local economies, while outlining the measures to be adopted to restrict the spread of piracy. Besides, BSA will conduct the annual BSA Online Quiz, which gives away instant prizes in addition to software prizes at the end of Gitex Shopper 2006.
"During Gitex Shopper 2006, BSA will do its utmost to ensure that the event is piracy-free," Al Redha said. "BSA is committed to safeguard Intellectual Property Rights, and has been carrying out targeted campaigns aimed at raising awareness about the ill-effects of piracy. We are also working closely with regional governments in evolving effective measures to limit the spread of pirated software."
The Business Software Alliance (www.bsa.org) is the foremost organization dedicated to promoting a safe and legal digital world. BSA is the voice of the world's commercial software industry and its hardware partners before governments and in the international marketplace BSA helps governments and consumers understand how software strengthens the economy, worker productivity and global development and how its further expansion hinges on the successful fight against software piracy and Internet theft. BSA programs foster technology innovation through education and policy initiatives that promote copyright protection, cyber security, trade and e-commerce.
BSA members include: 4D, Adobe, Agfa-Monotype, Apple, Autodesk, Avid, Bentley Systems, Borland, BVRP Software, Centennial, Cisco Systems, CNC Software/Mastercam, Grupo SP, Entrust, HiT Internet Technologies, HP, IBM, iInventory, Intel, Intergraph, Internet Security Systems, Intuit, LMS International, Macromedia, Magix, Mamut, McAfee, Microsoft, Microstar, Nemetschek, O&O Software, OWG, Panda Software, Realviz, RSA Security, SIA, SolidWorks, Staff & Line, Sybase, Symantec, TeamSystem, Trend Micro, UGS PLM Solutions, VERITAS Software, Visma, WRQ.
