Shoe Mart, the first footwear chain to start the ‘Back to School’ collection in the region – meant for school going children who are returning to resume their academic session in August – have unveiled their latest collection, accompanied by excited cheers from some young – and not so young – customers.
“Just because they are school-going children does not mean they don’t have taste,” said Manu Jeswani, Director of Shoe Mart. “In fact, we go the extra mile in putting together the children’s ‘Back to School’ range as it is important for these little feet to have both comfort as well as support. Children typically spend long hours in school shoes and growing feet need extra care when selecting footwear. In addition, our young customers are becoming very fashion conscious, so the challenge becomes manifold,” he added.
The collection
Meant for both boys and girls, the range of shoes in Shoe Mart stores across the region sees several advanced features that give children the comfort of sneakers while preserving the formal look, required by the schools’ dress code – from molded souls, arch support and ankle cushioning to extra soft insoles and light weight, the range is ideal for children’s active lifestyle and long school hours. Available in regulation black – as well as some in lighter colors – this footwear range offers something for everyone.
About Shoe Mart
Shoe Mart is a leading chain of footwear stores, offering a galore of branded and value-for-money goods for a diverse audience, all under on roof. Today it is a household name in footwear and accessories. This concept took shape when it started its operations in March 1990 in, Dubai UAE. Since its inception, Shoe Mart has grown from a single shoe store to one of the largest ‘footwear and accessories’ retail chains in the GCC region comprising of 97 stores spread across UAE, Bahrain, Saudi Arabia, Qatar, Jordan, Oman, Kuwait and Spain.
Keeping in line with the changing trends in the footwear business, Shoe Mart today retails a great collection of fashionable and comfortable – formal, casual and sport shoes, from over 30 countries around the globe; thereby satisfying customer needs. Shoe Mart offers an extensive range of footwear from value-for-money shoe to leading international brands like Adidas, Bata (Italy), Barbie, Clarks, Ecco, Filanto, Guess, Hush Puppies, Imac, Lee Cooper, Power, Red Tape, Reebok and Skecher. One can also find accessories such a belts; jewellery cases, handbags, luggage bags, purses, school bags, and an array of shoe care products, socks, suitcases and wallets, all under one roof. In addition to this, Shoe Mart also has individual concept stores for famous international brands such as Bata (Italy), Ecco, Pablosky, Pretty Fit, and Shelly’s.
