Al Asalah Electromechanics company, LG Electronics’ agent in Jordan for Commercial Air Conditioning systems introduced to the Jordanian markets its new innovative central air conditioning system the Multi VTM. LG Electronics (LGE) which has led the world’s markets air conditioning sales figures for six years running is expecting this ground-breaking product to revolutionize the Jordanian Commercial Air Conditioning (CAC) market.
The Multi VTM launch ceremony, hosted by Mr. Issam Samara, General Manager of Al Asalah was attended by Mr. T. Y. Lee, General Manager of the LGE Amman office, Mr. Osama Al Khalili, Chairman of the Board at Middle East Complex (MEC). The event took place at the Four Seasons Amman Hotel in a dinner banquet at which al Asalah received 350 invitees of project managers, business owners, and engineers as well as representatives of the local media. The evening comprised a technical presentation about the Multi-V as well as a fun quiz session on the content of that presentation, to the winners of which al Asalah offered valuable LGE prizes.
The Multi VTM air conditioning systems are famous for their ability to provide efficient temperature control and cooling solutions for large spaces, companies, and high rise buildings. Al Asalah is very well-known within the Jordanian commercial arena as a provider of LGE’s heating and cooling systems that respond to the demands of different sectors of the Jordanian community.
LGE, through Al Asalah, is introducing its Multi VTM air conditioning systems to the country in response to the ongoing development seen in Jordan’s real-estate markets. The construction boom that Jordan is currently witnessing is in turn leading to an increase in the number apartment buildings, commercial complexes, towers, and homes being built across the Kingdom. This increasing demand for real-estate is bringing about a proportional rise in the demand for heating and cooling systems that are synonymous with practicality, efficiency and effectiveness. LGE’s Multi VTM air conditioning systems serve to respond to these demands and more.
This air conditioning solution from LGE functions using inverter-controlled speed variations, and each of its compressors comes with an independent fan. It is designed so that all its units are controlled by a central controlling device. This device works to control the overall room temperature so that no dramatic fluctuations are seen between the levels of comfort seen both inside the room and outside it, in addition to monitoring each unit’s performance. On another level, this air conditioning system is known for its ability to function with minimal noise, and is a great saver on energy and the electricity bill.
Commenting on this new development from LGE, Mr. T. Y. Lee, the General Manager at the LGE Amman Office, said, “LGE works to provide new and innovative products for the Jordanian market, for the company always strives to respond to people’s demands. We feel that the new Multi VTM air conditioning system is a great conserver of energy and will indeed revolutionize the local market. In these trying times when fuel is a scarcity and the prices of energy sources are rocketing sky high, we feel that this feature makes this particular product hold great market advantages. The many features that this particular air conditioning system offers make it more than just a temperature controlling device but rather a provider of a new and
elevated quality of life”
On his part, Mr. Issam Samara, General Manager of Al-Asalah Electromechanics Company, said “The Multi-V and all LG Commercial air conditioning products, which are made available to the local market through our company are supported with a fleet of highly-experienced mechanical engineers and technicians that provide the highest level of after-sale services. Al-Asalah is now entering a new phase in its market operation in which it has huge plans for the Jordanian Central Air Conditioning arena and the Multi-V is only the exquisite beginning that indicates the great innovations Al-Asalah promises to the Jordanian market.”
“For the past six years, LGE has secured its position as the world’s leading producer of Air Conditioning Systems. And its ability to produce fuel-conserving, high productivity products that makes it a preferred brand amongst consumers around the world.” Mr. Samara added.
From his end, Mr. Osama Al Khalili said: “We, at the Middle East Complex are very proud of our distinguished friends and colleagues at Al Asalah. For their hard world and zeal brings about the provision of ground-breaking products, such as the Multi-VTM which cater to a Jordanian market that is satiated with the best that tomorrow’s technology has to offer. Our successful businesses rely deeply on our continuously meeting and exceeding the expectations of our clients and customers. We congratulate Al Asalah for the great advancements that they have made since their launch and we encourage them to maintain such exemplary levels of professionalism and excellence.”
About LG Electronics, Inc
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com
About LG Electronics Digital Appliance Company
LG Electronics Digital Appliance Company (DAC) is a technology leader and pioneer in home appliance convergence. LG DAC provides a total package of digital products for the home, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners. LG is driving innovation in home appliance technology through products such as the world's first interactive refrigerator and the steam washing machine. LG DAC is building new growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances.
