The concept caught on and Virga created more dolls based on style icons, including Lady Gaga, Coco Chanel and Anna Wintour. The brand went on to incorporate T-shirts and accessories and is currently in the process of what Virga calls “evolving from kids to college students.” Inspired by news or popular culture, House of Mua Mua creates apparel and accessories that are renowned for being “young-at-heart, witty and playful.”