Reinforcing the messages to customers delivered by SAP Co-CEOs Bill McDermott and Jim Hagemann Snabe in their keynotes at SAPPHIRE® NOW, SAP CTO and Member of Executive Board Vishal Sikka and SAP co-founder and Supervisory Board Chairman Hasso Plattner told audiences how SAP AG (NYSE: SAP) aims to eliminate the divide between transactional and analytical applications with in-memory technology. At SAPPHIRE NOW, held simultaneously in Frankfurt, Germany and Orlando, Florida ...