Inspired by Amman’s geographical and architectural landscape, the local sportswear brand Gymkuma has launched the “Hidden Gyms” initiative. The initiative aims to encourage the citizens of Amman to adopt healthy practices through regular exercise at the city’s hidden gyms – the roads and stairs that coil around Amman’s hills. Founder and CEO of Gymkuma Hassan Abdul Hadi noted that the idea started during the pandemic due to the uncertainty around ...