The UAE has entered the top 10 country brands for the first time, jumping 10 places since 2014 this year. This reflects growing global business confidence in the Middle East. This was revealed by FutureBrand, a global brand transformation company that launched its 2020 Country Index today, providing in-depth and nuanced rankings of global country brands. Conducted six months into the coronavirus pandemic, the Country Index (CI) reveals unexpected resilience ...