Hyundai Motor

Hyundai Motor Company is making its debut at gamescom 2025, becoming the first automotive company to claim a solo spot in the ‘Retro & Family Area’ with its self-developed ‘INSTEROID Retro Arcade’ game, which combines vintage gaming charm with automotive innovation. Hyundai Motor will operate a dedicated booth in the ‘Retro & Family Area’ at Koelnmesse in Cologne, Germany, from August 20–24. The booth will showcase the INSTEROID concept car alongside the INSTEROID Retro Arcade game. The company’s participation in the event reflects a strategic shift in brand communication, responding ...